专业名称：视觉传达设计
Major: Visual Communication Design
专业简介：
根据国内外视觉传达设计和媒体艺术的发展趋势，结合市场，视觉传达设计建立起具有应用特色的课程体系。专业课程由专业基础课程、专业课程和实践学习课程组成并构建“基础理论+专业技术+创新设计能力”的课程体系。本专业已于2022年6月8日顺利通过中英双学位联合培养项目“专业学位验证”。
Professional Introduction.
According to the development trend of visual communication design and media art at home and abroad, combined with the market, visual communication design has established a curriculum system with application characteristics. The curriculum is composed of professional foundation courses, professional courses and practical learning courses and is built up with a curriculum system of "basic theory + professional techniques + innovative design skills". The programme has successfully passed the "Professional Degree Verification" of the Sino-British Dual Degree Joint Training Programme on 8 June 2022.
培养目标：
1. 本专业通过理论与实践相结合，培养学生的自主创业能力和创新精神。
2. 本专业旨在帮助学生成为理解视觉传达设计基本理论知识和设计领域相关专业技能、具有创新和平面设计实践能力、具有项目规划和管理能力的应用型创新型高素质人才。
Training objectives.
1. This major cultivates students' independent entrepreneurial ability and innovative spirit through the combination of theory and practice.
2. The major aims to help students become applied and innovative high-quality talents who understand the basic theoretical knowledge of visual communication design and relevant professional skills in the field of design, have the ability to practice innovation and graphic design, and have the ability to plan and manage projects.
就业方向：
从事设计规划、设计教育、生产服务和管理。
Career path.
Careers in design planning, design education, production services and management.
学位授予：
1.依据《普通高等学校本科专业教学质量国家标准》制定人才培养方案中规定，在4-6年内修满160学分即可获得中国认可的学士学位。
2.与英国高等教育学分框架进行衔接，在FHEQ的4-6级中至少修满360个英国学分，即可获得英国认证的学位。
Degrees awarded.
1. As stipulated in the talent development programme based on the National Standard for Teaching Quality of Undergraduate Programs in General Higher Education Institutions, a bachelor's degree recognised in China can be awarded upon completion of 160 credits within 4-6 years.
2. Articulating with the UK Higher Education Credit Framework, a minimum of 360 UK credits at FHEQ levels 4-6 will lead to a UK-accredited degree.
教学特色：
1. 多元化的国际艺术课程；
2. 国际化小班教学模式；
3. 配置双语教学师资，能够达到英国大学专业教育标准；
4. 定期参加英国高等教育外审机构的教学质量评估；
5. 成绩考核以平时课堂表现和期末作品的成绩组成；
6. 组织学生座谈会、教师座谈会和教学质量月月谈会议反馈教学评估。
Teaching features.
1. a diversified international arts curriculum.
2. international small class teaching mode.
3. the allocation of bilingual teaching staff, capable of meeting the professional education standards of British universities.
4. regular participation in teaching quality assessments by the UK Higher Education External Audit Agency.
5. performance assessment consisting of grades for usual classroom performance and final work.
Organise student seminars, teacher seminars and monthly meetings on teaching quality to provide feedback on teaching assessment.
课程特色：
1. 开拓国际设计视野，丰富学生前沿的艺术审美；
2. 开发非遗文化研究，弘扬特色的传统文化；
3. 开展设计采风教学，激发学生艺术思维方式；
4. 不定期的开展艺术沙龙、艺术讲座等。
Course features.
1. developing international design perspectives and enriching students' cutting-edge artistic aesthetics.
2. developing the study of non-heritage culture and promoting distinctive traditional culture.
3. carrying out design picking and teaching to stimulate students' artistic way of thinking.
4. Conducting occasional art salons and art lectures.
师资力量：
Faculty：
张频，副教授，博士（在读），校级教学督导，青年教师导师，视觉传达专业教研室主任，专业负责人。长期从事一线教学和科研工作，主要研究方向：文创设计、中国非遗数字化设计。主持或参与江西省教育科技、教育规划、高校人文、艺术规划等各级各类科研项目10余项，在核心刊物发表论文10余篇，外观专利40余项，指导学生获奖300余项。
Zhang frequency, associate professor, doctor (in progress), school-level teaching supervisor, young teacher mentor, director of the visual communication teaching and research department, head of the major. He has long been engaged in front-line teaching and research work. His main research interests are: cultural and creative design, digital design of Chinese non-traditional heritage. He has presided over or participated in more than 10 scientific research projects at various levels, such as Jiangxi Province Education Science and Technology, Education Planning, College Humanities and Art Planning, etc. He has published more than 10 papers in core journals, more than 40 appearance patents, and guided students to more than 300 awards.
徐杨欢，硕士，副教授，青年教师导师，中教集团艺术专业指导委员会委员，一直从事视觉传达设计教学与实践工作。主讲课程《广告设计与创意》等课程。指导学生参加专业设计竞赛获得“大广赛”全国三等奖1项；“学院奖”全国铜奖1项，优秀奖若干；“江西之星”等省级竞赛获奖10余项。在核心期刊上发表论文作品4篇，省级论文10篇，主持省部级1项，参与省部级课题5项，获批外观专利12项。
Zhang frequency, associate professor, doctor (in progress), school-level teaching supervisor, young teacher mentor, director of the visual communication teaching and research department, head of the major. He has long been engaged in front-line teaching and research work. His main research interests are: cultural and creative design, digital design of Chinese non-traditional heritage. He has presided over or participated in more than 10 scientific research projects at various levels, such as Jiangxi Province Education Science and Technology, Education Planning, College Humanities and Art Planning, etc. He has published more than 10 papers in core journals, more than 40 appearance patents, and guided students to more than 300 awards.
邓明慧，副教授，硕士，视觉传达专业骨干老师，授课方向：品牌IP设计、书籍装帧设计、插画设计、平面广告、毕业论文（设计）指导等。主持并参与10余项省部级课题，发表核心论文及普刊10余篇，获得外观专利知识产权30余个。
Deng Minghui, Associate Professor, Master's degree, is a key teacher of visual communication, teaching in the fields of brand IP design, book binding design, illustration design, print advertising, thesis (design) guidance, etc.. She has presided over and participated in more than 10 provincial and ministerial-level projects, published more than 10 core papers and general magazines, and obtained more than 30 intellectual property rights of appearance patents.
袁晶，副教授，硕士，视觉传达专业骨干老师。授课方向：品牌视觉形象设计,包装设计,插画设计，互动广告,动态设计等。主持并参与十余项省部级课题,发表核心论文及普刊十余篇,获外观专利知识产权30余个,其设计作品被各大公司及企业转换采用.指导学生参加各类全国设计大赛200余项。
Yuan Jing, Associate Professor, Master, is a key teacher of visual communication. She teaches in the fields of brand visual identity design, packaging design, illustration design, interactive advertising, dynamic design, etc. She has presided over and participated in more than ten provincial and ministerial level projects, published more than ten core papers and popular magazines, and obtained more than 30 intellectual property rights of appearance patents, and her design works have been adopted by major companies and enterprises. He has guided students to participate in more than 200 national design competitions.
方笑，设计学硕士，视觉传达教研室副主任，国际教育中心张频工作室多元化交互视觉艺术导师，主要从事印刷工艺、基础软件、交互视觉艺术等相关课程的教学与研究工作。获得“学院奖”优秀指导老师，主持并参与省部级课题一项，校级课题一项，发表中文核心期刊及普刊5篇。
Fang Xiao, Master of Design, Deputy Director of Visual Communication Teaching and Research Department, Diversified Interactive Visual Art Tutor of Zhang Frequency Studio, International Education Centre, mainly engaged in teaching and research of printing process, basic software, interactive visual art and other related courses. He has been awarded the "Academy Award" for outstanding tutor, and has presided over and participated in one provincial and ministerial-level project, and one university-level project, and published five articles in Chinese core journals and popular journals.
项目优势：
1. 与行业、企业无缝对接，依托众多校企、合作基地开展深度创作实践活动；
2. 专业课程教学和学习成果符合英国高等教育标准，保证了教学质量；
3.能随时进行艺术创作，在湖畔艺术中心拥有6000多平方米的艺术家工作室；
4.校内实践条件优越，在湖畔艺术中心已建品牌动态与辅助设计实训室、数字媒体交换实验室。
Project advantages.
1. seamless connection with industry and enterprises, relying on numerous school-enterprise and cooperative bases to carry out in-depth creative practice activities.
2. teaching and learning outcomes of professional courses meet UK higher education standards, ensuring quality teaching.
3. the ability to create art at any time, with an artist studio of over 6,000 square metres in the Lakeside Arts Centre
4. excellent conditions for practice on campus, with a branded dynamic and assisted design practice room and a digital media exchange laboratory already built in the Lakeside Arts Centre.
